CBS News has published an article asking why AI could end the price tag as we know it. The headline suggests that the fixed price displayed on a product may become less common as companies use algorithms to adjust prices dynamically. I have only seen the headline, so I do not know which examples or experts are included.
Dynamic pricing is not new. Airlines, hotels and ride-hailing services change prices based on demand, timing and other factors. AI could extend that approach to more products and make it more personalised, using data about a shopper's location, browsing history, past purchases or the type of device they use. In theory, that could lower prices for some customers and raise them for others.
Supporters say that flexible pricing can match supply and demand more efficiently and allow discounts for people who are price sensitive. Critics worry about fairness and transparency. If two people see different prices for the same item, how will they know? Consumer groups and regulators have raised concerns about discrimination, hidden fees and the use of personal data in pricing, and some jurisdictions are considering rules.
What can shoppers do? Compare prices across several sites and devices, clear cookies or browse in private mode if you suspect that prices change, use price-tracking tools and be wary of urgency messages such as only two left. Check whether a retailer explains how it sets prices. The story is also relevant in Malaysia, where online shopping platforms and promotions are growing, and a new e-commerce law is expected to increase platform accountability. Watch for regulatory developments and for how retailers describe their use of AI in pricing.
