Prime Minister Anwar Ibrahim has called for fair rules in the digital economy. Bernama reports that he said the country's digital economy must grow on a level playing field, including by addressing the practices of digital platforms that could burden micro, small and medium enterprises. I have only seen the headlines, so I do not know the occasion or the specific practices he mentioned.
The comment fits a policy theme that has been building. Budget 2027 includes a new E-Commerce Bill intended to make online platforms and sellers more accountable, and a matching grant to help small businesses expand market access. Lazada has reported growth in the number of brands on its platform, which shows how important marketplaces have become for sellers.
Platform practices that concern small businesses can include high commission rates, changes to rules without notice, requirements to fund discounts, opaque ranking algorithms and the use of seller data to compete with sellers. Platforms argue that fees pay for traffic and services and that they provide opportunities that sellers would not otherwise have. Regulators in many countries are trying to find a balance.
For small business owners, a few practical steps may help. Keep control of your customer relationships by building your own channels, such as a website or social media, in addition to marketplaces. Read terms and conditions carefully and calculate your true margins after fees and promotions. Join industry associations that can represent your interests. Watch for the draft E-Commerce Bill, which will set out the obligations of platforms, and for consultations in which businesses can give feedback.
